Tuesday, March 06, 2007

Project 3-Trunk Test #2

I tried out a second trunk test with five more participants after discovering that my first design of the website needed some modifications in the secondary navigation area of the site. I decided to create more of a spacing between the page name and the secondary navigation. I also spaced the secondary navigation a little bit better and made the highlights of the "you are here" indicator and secondary navigation indicator more aligned with the main navigation heading (in this instance, the heading "Men's"). Here is a little of the participants' results from the second trunk test:

Participant 1: 15 sec.
Participant 2: 22 sec.
Participant 3: 27 sec.
Participant 4: 31 sec.
Participant 5: 35 sec.

The scores were a lot better and was probably from a combination of changing the design and explaining the test a little bit better beforehand.

Here are some examples of my new page site modifications:

The Home Page:

The Men's Page Drop Down Menu:

The Men's Felt Hats Page with the rollover on "Felt Dress":

The Men's Felt Dress Hat's Page, with a selection in the secondary navigation of "Borsalino":

The Men's Felt Hats Page, specifically "The Genoa Hat" Page:
I decided to give the main navigation tabs a little bit of difference this time. I had the selected part of the main navigation blend with the brown strip across the top of the page. I also spaced the page name a little bit more underneath the main navigation. I made the highlighted selections in the secondary navigation flush with the word of the main navigation, in this case, "Men's". I also added a shopping cart icon and deleted "My Basket". Finally, I aligned the "checkout" indicator with the right of the search box.

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